Take a head of RevOps who posts every week about pipeline reviews. The people who react to or comment on those posts are mostly other RevOps people, the buyers you sell to. That head of RevOps is a voice.
- Someone your buyers follow
- 2Their most popular recent posts
- 3Everyone who reacted or commented
- 4Only the people who fit your ICP stay3.9 leads a run
What it reads
Dogo reads everyone who reacted to or commented on the voice's most popular recent posts. A voice who hasn't posted much lately isn't skipped: Dogo reads their quieter posts instead.
Each voice can be read for reactions, comments or both. Both is the default. Comments say more than a reaction, and reactions bring more people.
How well it works
- 3.9
- leads a run
- 66%
- of runs find someone
- 80%
- of leads kept
Voices bring the most kept leads of any signal. People keep 80% of what a voice brings, against 49% for engaged with posts about and 43% for posts about. A voice's audience is self-selected: people follow a practitioner because they do the same job.
After a voice's first run, WarmDogo shows how much of its audience fits your ICP. That number is the best guide to whether a voice is worth keeping.
When to use it
Almost always. Voices belong in every agent's first set of signals, and they are what Dogo suggests first when it drafts one.
They are strongest when your buyers share a job title that has its own writers: RevOps, security, recruiting, finance, developer tooling. They are weakest when your buyer is "any founder", where every voice draws the same broad crowd.
How to pick good voices
Pick the person your buyer would forward to a colleague, not the biggest name in your industry.
| Strong voice | Weak voice |
|---|---|
| A head of RevOps who posts weekly about pipeline reviews | A sales influencer with 400,000 followers |
| An analyst who covers your category | A generic business motivational account |
| A founder in your space who writes about the problem you solve | A competitor's CEO, whose audience is their own customers and staff |
| Someone your best customers mentioned on a call | Someone you admire who writes for a different buyer |
Three checks before adding one:
- Who comments? Open their last few posts. If the comments are from people with your buyer's title, the voice will work.
- Do they post? A voice who posted twice this year brings little, even with a large following.
- Is their audience yours? After the first run, the audience fit percentage answers this. If only a small share fits, swap them for someone else.
WarmDogo suggests voices whose audience looks like your ICP. The best few go on when an agent is drafted, and the rest wait in the suggestions list.
How often it runs
Daily. A voice that posts three times a week brings new people most days.
Other signals
- Active people who fitPeople your ICP describes who posted on LinkedIn in the last 30 days.
- Engaged with posts aboutPeople who react to the most popular posts using a phrase.
- Posts aboutPeople who write posts using a phrase.
- Hiring forYour buyer at companies that posted a job for a title or keyword in the last week.
- CompetitorsPeople who react to a competitor's company posts.
- Comments onPeople who comment on a company's or a person's posts.
- One postEveryone who reacted to a single post you pick.
- Your own postsPeople who react to your company's posts.