Take "RevOps manager". A company that posted that job this week is about to build a RevOps team, and the tools that come with it. Finding your buyer at that company, not the candidate, is hiring for.
- A job, like “RevOps manager”
- 2Companies that posted it this week
- 3Your buyer at each one
- 4Only the people who fit your ICP stay0.57 leads a run
What it reads
Dogo finds companies that posted a job matching your keyword in the last week, in your ICP's countries. At each one it looks up the people with your ICP's titles, and checks them against your ICP like anyone else.
The lead comes with the job: "Their company is hiring a RevOps manager".
How well it works
- 0.57
- leads a run
- 27%
- of runs find someone
- 34%
- of leads kept
Fewer leads than the signals that read reactions, and people keep fewer of them: 34%. A job ad says the company has the problem. It doesn't say the person Dogo found is the one dealing with it, and a large company posts the same role in several teams.
When to use it
When the hire itself means your product will be needed:
- You sell sales tooling, and a company is hiring its first SDRs.
- You sell compliance automation, and a company is hiring a GRC analyst.
- You sell to RevOps, and a company is hiring its first RevOps manager.
It does least for products every company buys regardless of hiring, and in markets where jobs are posted on boards LinkedIn doesn't see.
How to pick good keywords
| Strong keyword | Weak keyword |
|---|---|
| "RevOps manager" | "manager" |
| "GRC analyst" | "security" |
| "founding account executive" | "sales" |
- A role, not a department. "Sales" matches thousands of ads that say nothing.
- The first hire of a function is the strongest version: it means the function, and its tools, are being built from nothing.
- Keep the agent's titles tight. Dogo looks for people with your ICP's titles at each company, so the titles decide who you get.
How often it runs
Daily, looking at the last week of ads, so a new posting turns up within a day.
Other signals
- VoicesPeople who react to or comment on posts by someone your buyers follow.
- Active people who fitPeople your ICP describes who posted on LinkedIn in the last 30 days.
- Engaged with posts aboutPeople who react to the most popular posts using a phrase.
- Posts aboutPeople who write posts using a phrase.
- CompetitorsPeople who react to a competitor's company posts.
- Comments onPeople who comment on a company's or a person's posts.
- One postEveryone who reacted to a single post you pick.
- Your own postsPeople who react to your company's posts.