Take the phrase "cold email reply rates". The posts using it that drew the most reactions are read, and so is everyone who reacted to them: mostly people who run outbound and want better numbers. That's engaged with posts about.
- A phrase, like “cold email reply rates”
- 2The most reacted recent posts using it
- 3Everyone who reacted
- 4Only the people who fit your ICP stay3.5 leads a run
What it reads
Dogo finds recent LinkedIn posts using the phrase that drew real engagement, and reads everyone who reacted to them.
Posts nobody reacted to are left out on purpose. Most posts using any phrase are a few words to an empty room. The ones people engaged with are where the readers are.
How well it works
- 3.5
- leads a run
- 53%
- of runs find someone
- 49%
- of leads kept
Many leads, and people keep about half. A popular post draws a wide crowd: buyers, but also vendors, job seekers and people who react to everything. Most of them don't fit your ICP and never become leads; you skip the rest. That is why it brings 3.5 leads a run and people keep about half.
When to use it
In nearly every agent, next to voices. Phrases find people who never follow the voices you picked, and a phrase keeps working when one writer goes quiet.
Run each phrase this way and as posts about too: the two read different people from the same conversation.
How to pick good phrases
The phrase is a search, so write it the way a buyer would post it.
| Strong phrase | Weak phrase |
|---|---|
| "pipeline review" | "sales" |
| "SOC 2 audit" | "compliance software" |
| "employee advocacy" | "the future of work" |
| "cold email reply rates" | "revenue intelligence platform" |
- Two to four words. One word matches everything. A sentence matches nothing.
- The buyer's words, not the vendor's. Buyers write about the problem ("pipeline review"). Vendors write about the category ("revenue intelligence"). A phrase in vendor language finds vendors.
- Specific enough to exclude. If the phrase could appear in a motivational post, it will.
How often it runs
Daily. New posts with the phrase draw new reactions every day, and the most reacted posts change from week to week.
Other signals
- VoicesPeople who react to or comment on posts by someone your buyers follow.
- Active people who fitPeople your ICP describes who posted on LinkedIn in the last 30 days.
- Posts aboutPeople who write posts using a phrase.
- Hiring forYour buyer at companies that posted a job for a title or keyword in the last week.
- CompetitorsPeople who react to a competitor's company posts.
- Comments onPeople who comment on a company's or a person's posts.
- One postEveryone who reacted to a single post you pick.
- Your own postsPeople who react to your company's posts.