Take a competitor's launch announcement, or a webinar in your niche that drew a crowd. Everyone who reacted showed interest in that moment. Reading the reactors of a single post you pick is one post.
- A post you pick
- 2Everyone who reacted to it
- 3Only the people who fit your ICP stay
Jordan EllisHead of Growth at a 120-person companyReacted to the post you picked
What it reads
Paste the post's LinkedIn address. Dogo reads the people who reacted to it, every day, so later reactions are read too, and keeps the ones who fit your ICP.
How well it works
Too few runs so far to publish numbers for this signal.
When to use it
- A post that drew your exact buyers: a webinar in your category, a thread on the problem you solve, a teardown of a competitor.
- A competitor's launch announcement, where the reactions are people interested in what launched.
- Your own best post, if it did better than the rest and you want everyone it reached.
It is the wrong tool for an ongoing source. If a person keeps writing posts like that one, add them as a voice instead.
How often it runs
Daily, for as long as it is switched on. Once the post stops drawing new reactions, switch it off and switch on another signal in its place.
Other signals
- VoicesPeople who react to or comment on posts by someone your buyers follow.
- Active people who fitPeople your ICP describes who posted on LinkedIn in the last 30 days.
- Engaged with posts aboutPeople who react to the most popular posts using a phrase.
- Posts aboutPeople who write posts using a phrase.
- Hiring forYour buyer at companies that posted a job for a title or keyword in the last week.
- CompetitorsPeople who react to a competitor's company posts.
- Comments onPeople who comment on a company's or a person's posts.
- Your own postsPeople who react to your company's posts.